Google Taking Up Offline Ad Sales Too

Google, which has been considering getting into offline ad sales for some time now, is quietly testing the waters of print advertising sales, according to this story. Google recently began buying ad pages in technology magazines, including PC Magazine and Maximum PC, and reselling those pages–cut into quarters or fifths–to small advertisers that already belong to its online ad network, dubbed AdWords.

Here’s an online replica of the print ad page in PCMag.

Gartner analyst Allen Weiner noted that Google and Yahoo had approached shopper magazines in Europe about similar ads.

Related: Google to Go After Print Advertising Market

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