Google Films SMS Service Launches In UK

Google has launched a new information service in UK, which allow users in the U.K. to quickly and easily find film showtimes in their local area, access film information such as critics’ reviews, and search for films by plot, genre, and more. Google has also added a new Google SMS feature that enables U.K.users to get film showtimes and cinema listings on their mobile phone or handheld device via text messaging.
By sending a text message such as [wedding crashers w1] to the U.K.five digit shortcode 64664 (6GOOG on most phones), users will receive film and cinema results from Google in the form of a text message. Google SMS supports all major U.K. mobile operators, including 3, O2, Orange, T-Mobile, Virgin and Vodafone.
More info here

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