- 34% of Australian women bought ringtones, compared to 27% of men (those who did bought an average of three)
- 15% of males bought games, compared to 10 percent of females.
- Males tended to use news and adult content, comedy and sport more than females, while females used more astrology content than males.
- Married participants tended to use the movie reviews more than most, but used the comedy and astrology services less than others.
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