Disney To Focus On Digital Technology-Driven Business In India

Indiantelevision.com: What are Walt Disney’s plans in India? And what has been it like since Disney set up shop in India eight months ago. Read the interview with The Walt Disney Company (India) Pvt Ltd managing director Rajat Jain.
For a question, what could be the Walt Disney Television International (India)’s agenda going to be for the next six months or so, Jain said:
“In the coming six months our agenda is to clearly ensure that our creative processes are vibrant and that our programming meets the Indian consumer’s tastes and preferences. The second priority is empowerment of kids’ viewers that interact with us. That is really important to us and is a part of our brand architecture.
Finally, it will be to focus on some of the new aspects of our business, which is the growth of the consumer products and newer digital technology driven business – Internet, wireless etc. That is a very dynamic market is ever changing and clearly there will be opportunities in that space for us in the next six – twelve months.

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