Cathleen Black on New Media For Magazines

An interview with Cathleen Black, president of publishing corporation Hearst Magazines, and on the affect of technology and new media on the magazine industry.

“More and more, people are coming to our companies that have spent some amount of time in Internet world, and vice versa. Five years ago, magazine people were flooding the Internet world, trying to go to start ups, thinking that this was the holy grail. Many of them came back to the magazine business because they really missed the very physical connection that they had with these pages, with arranging the photo shoots, being excited about an article that they were assigned, that was a beautifully written article. That’s a different experience.”

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