Mobile games aren’t taking off (at least, not as fast as people in the industry would like) because not enough is being done to promote them, according to this article. “Mobile games as a genre isn’t being marketed enough by the people in the food chain,” said Paul Munford, who publishes a weekly e-mail newsletter about the mobile phone industry, Monty’s Gaming and Wireless Outlook. He quotes a survey by “a Scottish company” (maybe MacBeth) that claims that 5% of people are downloading games and a third of mobile users don’t know whether they can.
He makes some good points…aside from the lack of promotion it is hard to find a mobile game other than the “Top Ten Suggested By Your Friendly Operator” (and these two things are connected), and a flat-rate pricing structures would encourage people to play — especially those who have “been stung in the past by incurring high charges for browsing and downloads”.
Games on mobile phones are a new platform, and it will take a while before they catch on. Puzzle games are big, mainly because they translate easily to the mobile platform. They’re based on selling lots of games at a low price…eventually there will be games that demand a premium price, it will just take developers working out how to best use the platform and the public getting used to it.
In other gaming news, our sister site ContentSutra reports an upcoming international conference — <a href="http://www.informedia-india.com/client/index.aspx?id=conference
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