Here’s a couple of reports the results of which will come as a surprise to absolutely nobody, but it’s better have some backing for something than just assume it.
“The M:Metrics report finds employed college students are 42 percent more likely to use mobile e-mail than the typical subscriber. That’s 23 percent more likely than full-time workers. Working students download mobile games and personalize content on their phones twice as often as do other users.”
“Parents foot the bill of most teen mobile lines through family plans as well, according to the study commissioned by ACE*Comm. The survey finds most teenagers aren’t restricted by their parents when it comes to cell phone or data usage…Just because kids are in school doesn’t mean their phones are turned off. Thirty-eight percent of teens surveyed text-message with friends during school hours. A smaller 30 percent of students say they play video games on their phones while at school. Parents who look at their kid’s calls will realize 26 percent of kids speak with people mom and dad wouldn’t approve of.” I wonder how they worked that last figure out…
Related stories:
–Teens Love Texting, Study Claims
–‘Choice V CAST Award’ At Teen Choice Awards
–HarperCollins Eyes Teen Market With SMS
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