Selling Last Century’s Dylan In Today’s Music Economy

If you haven’t seen enough proof that selling music is a complex business these days, consider the packaging of Bob Dylan’s latest collection “No Direction Home.”
— A documentary by Martin Scorcese premieres on PBS and BBC Sept. 26 but goes on sale as a two-DVD set Sept. 20. It is already being pre-sold. The “buy” link at BobDylan.com goes to Amazon.com. Apple is the corporate underwriter for PBS and will “present” the DVD; Apple has already posted the trailer.
— The two-CD soundtrack is on AOL Music now as one of 25 Listening Party
new releases being offered exclusively for 48 hours in full CD form. It goes on sale today in hard copy and digital form. The “buy” link at BobDylan.com goes to SonyMusicStore.com.
— Buy the CD set with a companion book from Sony for about $50 and get a six-song bonus CD. The bundle is already backordered until November.
It’s a carefully calculated mix designed to provide maximum exposure and buying opportunities without favoring any option.