VAS Ringing In Cash Registers For Carriers And Content Developers

Value-added services (VAS) or the stuff like SMSes, ringtones, jokes, astrology, 3D and Bluetooth games, cricket scores and movie ticket bookings are becoming a lucrative business for telecom operators and content providers.
“The market for mobile value-added services is currently about Rs 380 crore ($88 million), and it is expected to grow to around 3,500 crore ($813 million) by 2010,” says Arun Gupta, COO, Mauj Telecom, a leading VAS player.
So small wonder, to supplement stagnant voice revenues, cellular operators are now turning to VAS to boost revenue in both data and value-added voice services. “Revenue from the VAS segment is growing at a rate of 30 to 40 % a year. (via our sister site, ContentSutra)

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