TheKnot Being Courted by Target.com?

In a speculative story on the current M&A market in online media and other possible tie-ups, the news about TheKnot.com, the wedding/lifetage media company being for sale. The leading potential buyer is retailer Target, says this story, though it seems to be in early stages.

Target.com is gearing up for a big push online, with music and movie downloads, according to industry insiders, so this move would fit into that.

The companies have had a business partnership since April, cooperating on a bridal registry service. Theknot.com is a relative bargain, with a market cap of $230 million — a drop in the bucket compared with Target, worth nearly $50 billion.

Related:

Target Rolling Out Music Service; Possibly Movies

Knot 2Q Profit Soars; Shares Surge

TheKnot To Start Trading on Nasdaq

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