“The age of the iPod is over, they argue. The future is mobile TV.”
Indeed…the electronics industry will focus on mobile TV at the IFA trade fair in Berlin this week in a bid to convince operators and retailers to “take the gamble on mobile TV”.
“The electronics industry is looking beyond audio, claiming it will be video services, and TV in particular, that convince consumers to upgrade their phones.”
It looks like mobile TV will be a popular and profitable feature to have…I doubt it will be embraced by everybody but it only takes a minority of users interested in watching mobile TV to make the investment worthwhile.
“TV programming has quite popular in many countries. In Romania, where Orange launched mobile TV last October, 90 percent of customers with compatible handsets have accessed the service. In France, where Orange has 50, mostly live, channels, mobile TV accounts for 55 percent of 3G data use on its network.”
Those are interesting figures, although they can’t be readily translated into revenue…
Related stories:
–Mobile TV Awards At MIPCOM
–Sprint & MobiTV Win Industry Award
–BBC Gets The Mobile Picture
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