Movie Windows Set To Shrink

And high time they did…hopefully they’ll have some trickle down effect for online movie service. Robert Iger, CEO-elect of Disney, recently suggested the day could come when a DVD is released while the movie is still in theaters…and of course, for studios, DVD is still the cash cow, despite doomsday prophecies circulating these days.

The gap between a movie’s opening weekend in theaters and its debut on home video has been narrowing from about six months in 1994 to about four months in 2004.

“Why do we make the assumption that five months later people are still interested in your product?” said Todd Wagner, co-owner with Mark Cuban of 2929 Entertainment. “If I hear a song on the radio, they don’t say, ‘Five months from now you can buy the CD.'”