Exchange4Media.com:
Fabmall was started in 1999, and is probably the first e-commerce company in India. The company really went through a rough patch as the country took a long time to embrace e-commerce. Fabmall, meanwhile, also started an offline comerce model by retaining its online order aggregation. All told, the company still survives. In an interview to Exchange4media, Fabmall’s COO Vaitheeswaran says that things have changed. “Even middle class people can think of shopping online because people have come to trust it, they find it convenient and secure,” he says.
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