A good story about HBO‘s future..the cable powerhouse’s traditional subscriptions growth is peaking and some critics say it is “losing its mojo.”
HBO chairman and CEO Chris Albrecht must make its brand relevant beyond TV to fit a host of new platforms — broadband, wireless, even gaming — to keep on course for the kind of growth that poured more than $1 billion in profits last year to parent company Time Warner’s coffers.
Among them, some online efforts, possibly, in conjuntion with sister company AOL, though not much has been done yet. Online, it may embrance advertising as well: “To the extent that advertising is lurching sharply toward broadband and away from more traditional entrenched mediums, it’s an opportunity for us to maybe say there’s a model that works where our brand can access the people and money that’s out there,” Albrecht said.
And then, HBO on Demand, the VOD channel, is said to be a big success. The chanels big new program “Rome” is doing a interesting experiment: The series’ VOD window not only will get a big promotional effort from Comcast, but HBO is taking the unprecedented step of premiering “Rome’s” third episode there six days before it airs on the linear channel.
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