O2 UK’s i-Mode Rev Share: 86 Percent

This should be some good news for content providers: O2, the mobile operator in UK, which is on track to launch the i-mode service across the UK and Ireland in a few weeks’ time, will give content providers 86 percent revenues share…
The split exceeds many industry assumptions. It’s higher than the 80 per cent offered by Telefonica’s i-mode service, for example, while dwarfing the 50 per cent standard on operator WAP portals.
The operator will market i-mode as a ‘premium’ data service alongside its WAP deck O2 Active.
Related:
O2 Won’t Kill Its Portal, Despite I-Mode Switch

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