Google, Yahoo Ad Battle Could Benefit Publishers

Less than two weeks after Yahoo rolled out an invitation-only beta of its Publisher Network advertising platform, Google has tweaked its own program, AdSense, creating a potential turf war that many Web publishers are eager to watch, says this story.

If there’s a price war (on the upside), that should be great…The turf battle could even become more heated when Microsoft Corp. joins in the fray, Jason Calacanis, co-founder of Weblogs Inc noted. “Two folks equal a battle, but three equals a marketplace,” he said. “Publishers will benefit most by a competitive marketplace.”

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