ConsumerReports.org, the eponymous website of Consumer Reports, has hit the 2 million subscriber mark last week, mainly on the strength of a number of distribution partnerships it has done of the few years or so. At 430,000, fewer than a quarter of these subscribe to both the print magazine and the website.
Do these partnerships really work? Can you grow your online sub base aggressively via deals with partners? An interview…
On partnerships: Start with a small deal and then work up to larger ones. “Don’t give away the store at first. It’s easier to do more than it is to pull back.”
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