Washington Post Moves Into Mobile

Washingtonpost.Newsweek Interactive (publisher of Washingtonpost.com) has signed up Proteus to launch its mobile content offering…nothing too dramatic at the moment: a system that lets readers send “optimized search results for the Entertainment Guide’s shopping, dining and event listings to their mobile phones via a new “send to a phone” option” and a mobile photo contest, where readers will “have the opportunity to send or upload their favorite mobile phone snapshots of community events, and online readers will be able to vote on their favorite submissions”.
“We feel that there are tremendous opportunities currently available in the mobile space thanks to the progress of technologies like WAP, SMS and 3G,” said Jim Brady, Executive Editor of washingtonpost.com in the press release. At the moment that position isn’t very obvious, but most companies like to dip a toe in the water of a new market before diving in…if this foray is successful (or at least not wildly unsuccessful) I expect to see more stuff from the Washington Post.
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