Rediff Ties Up With The Producers Of Apaharan For Online And Mobile Content

News Release: Rediff.com will bring in an exclusive range of content on Hindi film Apaharan for mobile and online users. Rediff has tied up with Holi Cow Pictures and Prakash Jha Productions for this and has developed a website http://apaharan.rediff.com.
Apaharan is a Hindi film set against the backdrop of a lucrative and booming kidnapping industry in the Hindi heartland of India where kidnapping for ransom has acquired a professional status. Apaharan is presented by Entertainment One.
Related to this is a blog from Bollywood hottie Bipasha Basu. Below is the excerpts from her first post.
“We hope to release this film on 3rd November and we want all you guys to come and see it and tell us what you think.
Working with PJ and his team in Apharan has been a very warm, unforgettable experience. It was a big change for me professionally. In fact, making this film was a very important decision for me because of its socially relevant context.
Apaharan, as you know, means kidnapping and this film is about kidnapping in Bihar, which has now become a cottage industry.
Initially, I was hesitant, since I am familiar with the kinds of film PJ usually makes. All the big words were coming to me — socially relevant, gripping social themes, hard-hitting

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