Another Chorus Of Intel Wants To Own The Living Room

Intel has done a whiz-bang job of getting repeated waves of attention for its efforts to own the living room, actually the whole house, when it comes to entertainment. Today’s wave comes from the Intel Developer Forum in San Francisco, where the company announced the early 2006 arrival of Viiv (rhymes with “strive or “five”). In essence, Intel wants to do for digital home entertainment what it did with Centrino for mobile: create a brand and convince consumers that new brand is the most efficient and secure way to deliver what they want, even if it comes at a premium. (I understand this as a two-Centrino household.) Too bad the name isn’t as easy to grasp as Centrino.
Optimized to serve media hubs, the Viiv offers a dual-core processor with a corresponding chipset and network controller. It requires Microsoft Windows Media Center.
CNET News.com: Viiv features automatic transcoding ie it translates video and audio formats without the user being involved. It also promises instant on and off, more like consumer elctronics devices than a computer. Intel

Comments have been disabled for this post