Sony, Toshiba Have Given On Unified DVD Format

Lots of fun on the movie DVD formats..the camps, as I wrote before, are now set.

Not the Blu-Ray (headed by Sony) vs HD-DVD (headed by Toshiba) groups have given up on any unification talks, reports a Japanese newspaper, picked up by Reuters.

For three years, the two groups have pushed to have their respective technology standards adopted to gain dominance in the multibillion-dollar markets for DVD players, PC drives and optical discs. They talked, but nothing really happened…negotiations fell through as neither side yielded, and time ran out to develop a format before the launch of new products from both groups, the paper said.