Online Newspaper Ad Spending Climbs

According to the Newspaper Association of America estimates, total newspaper ad revenues – both print and online – are projected to reach $12.2 billion for Q2 2005, a modest growth of 2.8 percent over the figures a year before.

Of that total, spending for print ads accounted for $11.7 billion–a 1.9 percent gain from the previous year–while online ad spending continued to leapfrog, increasing by 28.6 percent from the same period a year ago to $500.7 million.

More details here in the release

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