Dave Moreau, chief executive of mobile media content provider FoneStarz Media, is bringing a little class to mobiles. “Abi Titmuss, Jennifer Ellison and Ronaldo are facing competition from the likes of Van Gogh, da Vinci and Monet,” he said. “People are increasingly looking to personalise their handsets and to set themselves apart from the crowd. Content with a difference, such as the Old Masters downloads, is proving surprisingly popular.” (The image here is a detail of Michelango’s The Creation of Man from the ceiling of the Sistine Chapel).
FoneStarz has struck deals with several major mobile phone networks across the UK and US to provide wallpaper downloads of classic paintings such as Sunflowers, the Mona Lisa and Water Lilies. The images are provided by Swedish firm Berazy whose parent company Inre Milj
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