
Scripps Networks, the lifestyle media company and owner of niche channels such as Food Network, HGTV, DIY, Fine Living, and others, is making a big bet on broadband. It made a potentially groundbreaking announcement earlier this year about launching about 10 broadband channels focused on specific topics, and is on track to launch a kitchen-focused channel online later this year. All of them will be online, and primarily ad-driven, though subscription-based models are also being explored.
I spoke last week to Burton Jablin, the president of HGTV and the recently appointed exec. VP of Scripps, where he’s overseeing all broadband efforts for the company. He spoke at length on various issues: [
] The audio can be downloaded here (25 mins, 4.3 MB)
– Scripps’ thinking behind these channels
– Scripps’ unique position in having the niche channels fit for broadband space
– Recent launch of Living.com
– Business models with these broadband channels
– Mixing commerce with these content channels, possibly mixing in Shopzilla and Shop at Home
– Broadband verticals for HGTV and Food Network
– The challenge of bringing in new audiences
– The fragmentation of TV audiences and Scripps bet on that trend
– The user-generated content within the broadband strategy for Scripps
Related:
– Scripps Networks Going Broadband
– Broadband on Scripps’ Menu
– Scripps Broadband “Living” Debuts
– Scripps Launches Newest Net Online
– Scripps Buys Shopzilla Comparison Shopping Search Engine For $525 Million
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