This is going to be slightly brutal, so brace yourself.
I have to say this, again: the content-focused MVNO Amp’d is trying very hard to make sure it doesn’t work…yes, you read that right. Too much hype, too many expectations, too much hoo-hah before the service has even launched. It is also vying for the largest numbers of press releases even before the formal launch.
So this doesn’t come as a surprise that it has signed up with talent agency William Morris Agency, in an exclusive agreement to secure strategic and marketing partnerships as well as content deals in entertainment, music, sports, lifestyle and literary, among others, for the wireless company.
The deal includes licensing content and modifying it for the Amp’d Live platform and working with the creative community to develop original material for the mobile service.
If you ask me (and since I’m telling you right now, you might as well), Amp’d is shooting itself in the foot by doing this…firstly, it does’t make a lot of sense announcing which talent agency you’re working with. Ask around, and any talent agent worth their salt will tell you why. Restricting your company to one agency, especially on content acquisition deals, will create a lot of friction in the market, and it is best to keep that friction to the minimum by keeping the wheeling-dealing away from the spotlight.
So here’s my one-line advice to Peter: Shut up, and get your sh*t done.
OK, that felt good.
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