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Warner To Launch “E-Label”

Warner Music Group is creating a new online music-distribution mechanism that will rely on digital downloads instead of CDs. Edgar Bronfman Jr., Warner Music’s chairman and CEO, said Monday that the new mechanism will be called an “e-label,” in which artists will release music in clusters of three songs every few months rather than a CD every few years.

He was speaking at a conference…The e-label will permit recording artists to enjoy a “supportive, lower-risk environment” without as much pressure for huge commercial hits, Bronfman said. In addition, artists signed to the e-label will retain copyright and ownership of their master recordings.

InfoWorld: After years of bickering over issues such as government-mandated copyright protection technologies, it’s time for the technology and entertainment industries to come up with new ways for content creators to be paid for their work if they want payment, Bronfman said during his speech in Aspen.

“Let’s not hurt our credibility by blindly following party lines,” he said. “Clearly, content and technology both need each other and can benefit from each other.”

His full speech is here, as a PDF