VNU eMedia: Web Analytics Specialist, NYC

Looking for the opportunity to join a successful and growing media company? Now’s your chance! Join VNU eMedia…

VNU Business Media publishes over 50 business publications, stages over 50 trade shows and conferences and operates more than 200 business-to-business electronic products. We operate around the globe, covering some of the most powerful industries in the world in entertainment, marketing, media & travel.

We are looking for a Web Analytics Specialist to join our Marketing Communications & Analysis Department. The successful candidate will be familiar with web analytics, and have knowledge of online marketing strategies including email newsletters, webinars and other advertising programs. You will also be responsible for strategic analysis of web metrics data: provide marketing intelligence and offer recommendations to support business decisions.

Responsibilities include:

-Analyze traffic and audience demographics across our network of websites, and prepare monthly reports that highlight key metrics and trends

-Additional reports include email newsletter performance/revenue analysis, quarterly site profile sheets, and industry best practices for WhitepapersWhitepapers, strategic reports that highlight key metrics and trends

-Provide site stats and demos for collateral, sales proposals and competitive analysis

-Manage website analytics tools and the relationship with the technology vendor

-Organize web analytics training sessions

-Participate in site builds/relaunches to insure proper measurement tools are in place

-Advise on online audience/traffic templates to be used for and distributed to the site managers

-Evaluate work from search engine optimization vendor

-Work with eMedia technology and design on paid content SEO initiatives

-Create/edit PowerPoint presentations for senior management

-Oversee the analytics data updates of sales Intranet site

-BA in Marketing or equivalent experience

-Online marketing/marketing research background and/or familiarity with online metrics and web terminology

-1-2 years of web analytics/measurement experience

-1+ years of search engine optimization/marketing experience

-Excellent writing, communication and presentation skills

-Advanced proficiency with Microsoft Word, Excel and PowerPoint

Contact: Please e-mail resume along with a cover letter including salary requirements to: jobs@vnubusinessmedia.com and include paidcontent web analytics in the subject line. Please visit our website – www.vnubusinessmedia.com

Only those candidates selected for interviews will be contacted. No phone calls, no agencies please. VNU Business Media offers a competitive salary with excellent benefits. VNU is an equal opportunity employer.

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