One of the reasons P2P caused such damage to the recording industry was the latter’s inability be either flexible or nimble. What has the industry learned? Not much if you look at the lagtime between podcasting’s take off and the industry’s coming to grips with the new distribution form. Meanwhile, podcasters — including Paul Allen-funded public radio station KEXP in Seattle — are creating their own solutions and it could be a boon for indie groups and labels. Read more about the problems podcasters face licensing music and KEXP’s deals with indies for full-song podcasts from Bloomberg and USA Today.
– Doc Searls adds to the discussion by comparing this to the record industry’s battle against webcasting. He looks at the jump in podcast interest using Google as gauge — from 24 link Set. 28 to 18,600,000 results on a recent day. His conclusion: “If I were the RIAA, I’d want to take advantage of those kinds of numbers, not fight them.”
– The Washington Post looks at podcasting’s programming potential and the problems usersd can run into trying to mine that potential.
– VNU offers up a survey by CLX of 8,000-plus U.S. consumers that shows podcasting is most popular with 45+ and that only 15 percent of those surveyed had even listened to a podcast. There’s a metric for everything.
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