Newsweeklies Use Internet To Increase Relevance In 24/7 World

U.S. News is adding a health site to its internet mix but, as editor Brian Duffy tells Robert Bianco of USA Today, whether the Web “becomes the tail that wags the dog in five years or 20 years from now, I don’t think anyone has the answers.” The question for mag guru Samir Husni: “If they really believe in their Web sites, then why do I need a magazine, and isn’t it just a vehicle to drive me to the Web? … Sooner or later I’ll just get my fill from the Web.”
Gurus aren’t always right, though. As Newsweek editor Mark Whitaker explains, the web and the magazine aren’t “mutually exclusive.”

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