Manga on mobile phones are becoming big business in Japan, with Sony Pictures Entertainment tripling the number of comic books it formats for viewing on cell phones in a move that will “make it the No. 1 provider of popular Japanese “manga” comics for cell phones, a company official said Monday”.
Japanese viewers pay 315 yen ($2.90) to download five manga titles a month by an artist of their choice, and they’re making use of the new medium.
“Cell-phone comics use a technology called Comic Surfing, developed by Tokyo-based venture firm Celsys, which takes viewers through manga stories at a carefully calculated speed and sequence…The manga frames are specially formatted to fit on tiny mobile phone screens. Pop-up frames and vibration during action scenes add to the drama. Cell-phone comics with preprogrammed sound effects are also coming soon, said Toppan Publishing spokesman Katsunori Onishi.”
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