Mobile Comics Taking Off In Japan

Manga on mobile phones are becoming big business in Japan, with Sony Pictures Entertainment tripling the number of comic books it formats for viewing on cell phones in a move that will “make it the No. 1 provider of popular Japanese “manga” comics for cell phones, a company official said Monday”.
Japanese viewers pay 315 yen ($2.90) to download five manga titles a month by an artist of their choice, and they’re making use of the new medium.
“Cell-phone comics use a technology called Comic Surfing, developed by Tokyo-based venture firm Celsys, which takes viewers through manga stories at a carefully calculated speed and sequence…The manga frames are specially formatted to fit on tiny mobile phone screens. Pop-up frames and vibration during action scenes add to the drama. Cell-phone comics with preprogrammed sound effects are also coming soon, said Toppan Publishing spokesman Katsunori Onishi.”
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