Baseball Sites Top in Sports Sites Survey

Which is not really a surprise, if you consider how active MLB’s online unit has been…a group of 40 researchers at UMass conducted its third survey of 134 major league professional sites and found that baseball had moved up the ladder of fan involvement and interest into the top league position.

The study says that broadband has been spurring fan involvement in teams’ site views. Andy McGowan, a lecturer at the Isenberg School of Management, one of the authors of the study, said “There was a significant difference among the five leagues…There’s a difference between what different leagues allow and don’t allow. Baseball is controlling. Almost all teams are identical.”

Some more info on the study here

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