Russell over at MobHappy reports — in a fairly scathing way — on some research conducted by McKinsey. When asked the question “Would you allocate more ad spending to a channel, offering attractive ratings growth – for example, via new technologies such as SMS?” only 58% answered in the affirmative. Only 14% of respondents thought the money should come from the current print advertising budget…
Still, there are a lot of companies doing innovative stuff in mobile advertising, and I think they will do very well…some of them, at least, the ones that do it right.
Related stories:
–Beamzone Columns At Leipzig Games Convention
–Coca Cola Game Ads Indicate Future
–3UK Gears For Viral Marketing
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post