Scripps Plans With Shopzilla

Scripps, which bought out shopping comparison site Shozilla for $525 million, has some grand plans with it. The ultimate goal: Turn Shopzilla into the same ubiquitous force for shoppers that Google has become for those trying to search the Internet. That means any consumer could find and buy any product at any time.

By the end of this year you could see a link to Shopzilla on Scripps’ sites such as hgtv.com. And you also could see Scripps video content – for example, product demonstrations or product reviews of the latest refrigerator – on Shopzilla.com

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