Yahoo: The World’s First Messy Media Megacorp?

Simon Waldman, the head of online at Guardian, has a compelling counter-argument to the Economist story about Yahoo’s apparent personality crisis. He says that while on surface, Yahoo might be seen to be doing so many things it is neglecting its core, “the resulting sprawl is less like watching a traditional business development process, more like a game of SimCity on autopilot.”

And he says: “But, in such a free and interconnected media landscape, you either have to be incredibly tightly defined, or the exact opposite. Yahoo! has obviously chosen the latter…this sort of expansion is vital landgrab. If you own a mess, at least you can tidy it up later. But if you never own it..you’re just a spectator.”

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