“Strategy Analytics has released its ‘Cellular Data Forecast Model (2005 – 2010) for North America’ estimates that end-user spend on mobile data products will grow from $8 Billion this year to just over $29 Billion in 2010, with 45 percent of this coming from personalization and infotainment content”. There’s a graph which breaks down the different segments…
On the mobile content side Strategy Analytics expects that revenues from sales of mobile content will nearly quadruple from $3.2 Billion this year to $13 Billion in 2009, a compound annual growth rate of 37.2 percent, with video infotainment exhibiting the strongest growth of 107 percent), rising from $76 Million this year to almost $1.7 billion in 2010.
David Kerr, Vice President of the Strategy Analytics Global Wireless Practice, adds, “Of the US carriers, Sprint has taken the lead in converting data service availability into revenues, through the aggressive expansion of its value added service portfolio. It also deserves credit for its success in combining content bundles with different PCS Vision subscriptions, while at the same time allowing users to add specific content subscriptions a la carte if they so choose.”
Related stories:
–MES: Customer Panel Disses Mobile, Can’t Live Without It
–Mobile Content Around the World
–Brand Owners Take Over Mobile Content
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