An interesting little niche which someone should have thought of before..well, Summus did. It has launched over 196 college logos and fight songs for mobiles, as wallpaers and ringtones. The site, called FightTones, offers each of thee at $2 per download. This is the premium SMS version…a BREW version of this product was launched in September, 2004.
Summus and 2ThumbZ are jointly marketing this product through a multi-carrier “Back to School” campaign. The promotional efforts include newspaper advertising on major college campuses, as well as the distribution of posters, brochures and other information in freshman dorms and at tailgate events.
What’s criminal is that my alum Indiana University is not in there…
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