Media General Advergaming Buys

A good overview of why a media/newspaper company like Media General is making acquisitions in the advergaming space. It bought out Dallas-based advergaming and online casual gaming company Blockdot last month. The company will may use Blockdot’s capabilities to help boost ad revenue at its newspapers’ and TV stations’ websites. In 2002, it purchased Boxerjam, which makes games, game shows and puzzles that can be played on the Internet, wireless devices and iTV.

Proponents say advergames are clearly winning over advertising clients. Sandusky Newspapers, based in Sandusky, Ohio, has created an online golf game on two newspaper sites — the Sandusky Register and Norwalk (Ohio) Reflector — that were modeled after a video game.

Related: Media General Buys Gaming Company Blockdot

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