Another day, another report full of projections and predictions about the future of content. This one, the 19th annual “Communications Industry Forecast” comes from private equity firm Veronis Suhler Stevenson, which has a media, communications and info portfolio the firm values at approximately $7.5 billion. The report predicts the average person will spend 10 hours a day with media by 2009 (sounds low to me), pushed by gains in home video, interactive TV, wireless content and internet. James P. Rutherfurd, EVP-VSS: “During the past five years, as this ‘New Media Order’ began to take shape, we have seen a gradual shift of time spent away from advertising-based to consumer-supported media, as well as a steady transfer of spending away from traditional to new media advertising.”
Some interesting points from the public information — the report runs $499 a chapter or $1995 for the whole:
– VSS predicts the new media sector will grow its share of total advertising from 16.7 percent in 2004 to 26.3 percent in 2009, with traditional media declining from 83.3 percent to 73.7 percent.
– VSS expects interactive television and wireless content to show the highest growth in usage through 2009 with a compound annual growth of 31.3 percent; by comparison, video game use is projected at 4.4 percent.
– VSS projects that media consumer spending per person will break $1,000 for the first time in 2009, increasing at a 5.2 percent compound annual rate.
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