(reg. req.): A long interview/profile of Felix Dennis, the head of Dennis Publishing, the parent of magazines like Maxim, The Week, and others. He talks about how he managed to conquer the American market.
He also talks about the importance of digital media for his company: “We refused to do what companies like Emap did which was to spend tens of millions on their website activities…Now, it’s not just about the internet, it’s about the whole convergence of digital technology,” he says.
A recently launched digital division in the US is attempting to take advantage, with the Blender site selling music downloads and ringtones, for example, and the Maxim brand due to be attached to all manner of projects.
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