Consumers Want Security In Exchange For Personal Info

Here’s a shock — the second annual Personalization Survey shows that people want a highly personalized experience. But the same survey also shows that the majority are concerned about security — fewer consumers were willing to part with personal info in exchange for content or services than during the 2004 survey. Keep in mind the survey was sponsored by personalization company ChoiceStream; it was conducted by Zoomerang among 923 respondents. Still, some highlights:
– 45 percent of those surveyed buy music online while 53 percent plan to in the next six months.
– Slightly fewer — 24 percent compared to 29 percent — were interested in music personalization with younger respondents tilting toward it more than the older participants.
– Personalized news is more of a draw for the 50-plus set, followed by search and book recommendations.

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