(sub. req.) The latest Economist has a rather scathing story on Yahoo, on its lack of focus…Yahoo is doing so many different things that it may have neglected to figure out what it wants to be, says the story.
It picks up on an April business school contest between students from MIT Sloan School of Management and Harvard Business School, where students acted out teams from Google, Yahoo, AOL and MSN, and had to discuss various strategies and scenarios. Google came first, Microsoft second, AOL/Time Warner third, and Yahoo fourth.
Of course, this doesn’t mean much, but the basic premise may prove to be true, says the story. Google is a technology firm, and Microsoft appears to consider Google as its only real threat, and vice versa. Meanwhile, Yahoo sees itself as a media company.
Then there’s the conflict of whether Yahoo’s a guide or is trying to create a walled-garden experience with its increasing emphasis on original content. In the end, the story concludes, Yahoo has old media plans for the new-media era.
Related:
– Yahoo’s Confused Messaging on Original Content
– Yahoo’s Increasing Competition With Media Companies
– Yahoo’s Santa Monica Move: Not Really a Hollywood Ending
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