MoComment: From Non-Gamers To Casual Gamers

Ed: We’ve recently started a new section called “MoComment”, with guest essays and commentary from industry players. If you’re interested in writing about an issue related to mobile content industry, send us an e-mail. Previous essay are here
The fourth in this series is an essay is by Stuart Dredge, who is an editor and analyst at Informa Telecoms & Media, and writes the Mobile Games Analyst. He writes about the serious business of casual games, and the need to market them. More here…

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