Football Enables THQ Wireless Diversification

While the mobile divisions of most console publishers are content to use their back catalogue of titles to generate fresh mobile revenues, THQ Wireless is offering an increasing array of non-gaming products to great success, says this fawning story.
The sports market is a powerful opportunity for THQ to cross-sell consumers, and it’s likely to only get bigger. The company announced earlier today a wide selection of college football ringtones and wallpapers, and has NHL & NBA mobile publishing rights as well.

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