Credit Card Cos Watch Out, Airtel To Start Mobile Payments

Indian mobile service provider, Airtel, is working on launching a new value-added service that will enable payments via a mobile phone. The company is already in discussions with a few banks and technology partners to support this system. Speaking on the sidelines of a press conference, Atul Bindal, group chief marketing officer and director (mobility), Bharti Cellular Limited, said, “We are currently conducting in-house pilots and will be launching out-house pilot programmes soon. In the coming year we are likely to introduce this service.” With this service, an Airtel customer will be able to pay via his/her mobile phone instead of a credit card or by cash. “Today there are more number of mobile phone users than those of credit cards in India. So this service will help our customers pay at the point-of-sale with the help of a mobile phone as well,” he added.
According to Manoj Kohli, president (mobility), Bharti Tele-Ventures Limited, “We are already in discussions with banks and technology partners but it is too early to reveal the names.” (via ContentSutra)
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