Movida Announces More Content For Hispanic Market

Movida, the Hispanic-targeted MVNO, plans to launch in LA on August 15 and has plans for more content.
Movida Chairman Enrique Garcia said: “In September we will begin offering broad access to our unique Hispanic-specific news and information content exclusive to Movida customers including regional news programming, Latin American soccer scores, Hispanic celebrity news and gossip, plot summaries of your favorite Hispanic soap operas (telenovelas), home country news alerts and Patron Saint of the Day — a very important feature to many of our U.S.-Hispanic customers,” Mr. Garcia said. “This special information content is provided by the Cisneros Group to Movida and is unavailable through any other wireless phone service,” Mr. Garcia said.
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