I don’t mean to pick on AdAge but every so often someone feels compelled to do a story about how marketing on the internet can be scary. This time the target is “consumer-controlled spaces such as blogs or chat rooms.” Then the reporter throws in wikis for good measure, never mind the differences. You’ll be happy to know “blogs require caution, but are much more predictable than chat rooms.” The article, which could have provided some pretty good info without the scare tactics, is a plus for Feedster; CEO Scott Rafer gets to show off its filtering although this may give some bloggers pause:
“… Feedster squirrels away a record of everything a blogger has written to establish a pattern. The firm knows if the blogger uses profanity, proper grammar and spelling, whether the language is on the level of PG-13 or NC-17, even how often they go off topic. The advertiser chooses the set of attributes it can live with. ‘Then if something objectionable occurs, it would take us about seven minutes to stop the ad,’ Mr. Rafer said.”
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