Analysts at the launch of Soundbuzz in Hong Kong predicted that “mobile music sales in Asia will exceed physical sales by 2008″…which is an interesting prediction. “Key to Asia’s boom, and a likely indicator of things to come in other territories, is the rise of mobile music and the diversification of the ways in which music can be sold…”In Asia, music is being licensed for people’s online avatars, as backgrounds to messengers and for gaming platforms. This is not present in the U.S., and new business models are emerging,” said Soundbuzz CEO Sudhanshu Sarronwala.”
It’s an interesting point…if most people in a country access the internet via cafes then they will be more attracted to online personalization that is portable across computers and IP addresses, for example instant messenger platforms. I’m not sure how it’s actually being handled (I’d be interested in finding out if anyone wants to tell me) but I can envision scenarios where clips derived from popular songs are made available as the background music for avatars…although I’m not sure where the money would come from. But obviously instant messengers are profitable in some way…
The other point is the mention of music in games. Good music has been used in high-end games for a while now, and often popular songs have been included. In the mobile game market I think we can expect to see the music accompanying the game being offered for sale as a download, and as ringtones. It’s a good way to promote music and to offset the cost of producing games. (via Ringtonia)
Related stories:
–Ringtone Downloading Jumps Fourfold In Past Year
–Music and Video/TV to Lead Australia’s Mobile Content Market Growth, Predicts IDC
–Mobile Music Best Practices รข
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