Verizon Wireless, which is a sponsor for the hit CBS show Rockstar: INXS, has launched a TV ad campaign for ringback tones, the first such effort in U.S. that I’ve heard of. It is promoting some exclusive ringback tones from the group Black Eyed Peas.
Hopefully this will do some education for ringbacks, which have never really taken off as expected…
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post