Mobile Search Forum At The Search Engine Strategies Conference

There was an interesting panel at the Search Engine Strategies Conference on mobile search, with speakers including Deep Nishar from Google, Mihir Shah from Yahoo, Ken Thomas from AOL, Matthew Snyder from Nokia and Gary Price — ‘Mobile Guru’. It’s a good read to see what the various companies are doing in the mobile search area and what they think of it, although it does read as if someone in the audience was transcribing it on the go. Some quotes:
Deep Nishar said the medium is the content and not about the Web accessible via the Web. Demand for mobile content is high and we need to reach the mobile users and not make them reach us.
Gary Price had some interesting ideas on how advertising in mobile search would work, for example “Answering machines, so where will the ads go? Branding + Answers, for example, you do a search for a sports score; “this sport score is brought to you by ABC Company.” (via SearchEngineJournal)
Related stories:
The Business Of Mobile Search
Nokia Introduces Mobile Search to its Smartphones
Mobile Local Search (Mo-Lo) Still Has Miles to Go

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