Blog Post

Fox Interactive: Acquisition (Speculation) Magnet

Rupert Murdoch might as well have painted a bullseye on News Corp.’s wallet with the one-two formation of Fox Interactive Media (FIM) and acquisition of Intermix/MySpace. Just about every content acquisition mentioned since then includes FIM as a possible suitor, made all the more plausible, at times, by a serious interest in acquiring companies that fit into its strategy. Some, like Jamdat, are non-starters. Others are more reality-based and a lot smaller, like Prospectus Entertainment Ventures, LLC, owner of Baseball Prospectus; we heard today that the fantasy stats/analysis haven is about to be acquired by FIM, which would fold the online activities into Fox Sports and send the book publishing to News Corp.’s HarperCollins. (FootballOutsider.com is an affiliate.) I’ve been able to confirm there are ongoing talks but not necessarily an any-day-now deal. It would fit in, though, with the recent Scouts’ acquisition so I won’t be surprised if a deal gets done.
In some cases, approaching FIM may be a bargaining chip so executives can say they’re talking to News Corp. — even if there’s no chance of a deal. Nothing new about the tactic and its variations, just something we have to keep in mind. A lot of companies can talk to FIM and vice versa; that doesn’t mean there are deals to be made.
Look for more acquisitions by FIM in the near future, but nothing as spectacular as MySpace.com.